What is a sales opportunity?

A sales opportunity is a qualified prospect who has shown interest in your product or service and has the potential to become a paying customer. We help identify and nurture these opportunities through automated systems.

Who is this service for?

Our revenue systems are designed for B2B companies, SaaS businesses, and enterprises looking to optimize their go-to-market strategy and scale their top-of-funnel operations through AI-powered automation tools like Clay, n8n, and Instantly.ai.

How does your pricing work?

Every company is typically in a different place, so we have various engagement models designed to meet different needs. Most engagements begin with a launch package where we stand up infrastructure suitable for your volume needs. We typically charge on retainer as an engaged, ongoing partnership to build and maintain systems and deliverability. We also offer project-based website build-outs delivered in phases. Our pricing is value-based and tailored to your specific needs, infrastructure requirements, and growth goals.

How are you different from traditional lead generation agencies?

We don't consider ourselves a lead generation agency. We build top-of-funnel revenue systems designed to increase your top line and support sustainable growth. Rather than just generating leads, we plug into your existing offerings and consult to deliver your solution to market more effectively. We help bridge the gap to raise top-line revenue, optimize go-to-market strategy, improve operational efficiency, and drive continued growth. Our approach includes gaining market intelligence, rapidly testing outbound campaigns at scale to validate product-market fit, and consulting on creative approaches to pique curiosity, raise awareness, and start new conversations with qualified opportunities.

What is a sales opportunity?

We define a 'sales opportunity' as a targeted person in your target market who is interested in talking to you about your product or service.

Who is this service for?

This service is for B2B businesses who want to scale their offerings and are not already using email marketing effectively. It's perfect for founders who want to spend more time closing deals instead of prospecting, have a compelling offer and strong value proposition, and are prepared to handle interested leads with care and attention. If you're buying into multiple tools like Apollo or ZoomInfo, we can save you time and money while automating and scaling your process.

How does your pricing work?

Our pricing is value-based and tailored to your specific needs, infrastructure requirements, and growth goals. We typically charge on retainer as an engaged, ongoing partnership. Most engagements begin with a launch package where we stand up the infrastructure suitable for your volume needs to generate opportunities and pipeline. We also offer website build-outs which are typically project-based and delivered in a phased approach. For detailed pricing, visit our pricing page or book a consultation.

How are you different from traditional lead generation agencies?

We don't consider ourselves a lead generation agency. We build top-of-funnel revenue systems designed to increase your top line and support sustainable growth. Rather than just generating leads, we plug into your existing offerings and consult to deliver your solution to market more effectively. Our approach includes gaining market intelligence, rapidly testing outbound campaigns at scale to validate product-market fit, and consulting on creative approaches to pique curiosity and start new conversations with qualified opportunities. We optimize what you currently have, test hypotheses quickly, and build systems that scale—not just send emails.

What do I need to do to get started?

To get started, we schedule a discovery call to ensure we are a good fit for your business needs and goals. From there, we set up your inboxes (domain purchases, inbox configurations, DMARC/DKIM, etc), which require a two-week warm up period. We schedule an onboarding session with you and develop a creative winning strategy with your offer.

Agent Tools

Built by FirecrawlUsed in Our GTM Stack

Firecrawl CLI

Web scraping, crawling, and structured data extraction — all from the terminal. This is how we power lead enrichment, competitor research, and content extraction across every GTM engagement.

Firecrawl CLI is built by Firecrawl. We use it daily in production. This page documents our frameworks and workflows.

terminal

$ npm install -g firecrawl-cli

Core Commands

Output Formats

Agent Mode

MCP

Compatible

Why Firecrawl CLI Is in Our Stack

Without Firecrawl CLI

Scraping requires Puppeteer/Playwright setup, proxy management, and custom parsing logic
No structured extraction — raw HTML requires manual cleanup before agent consumption
Crawling requires custom queue management, deduplication, and rate limiting
No search integration — separate tools for web search vs. content extraction
Browser automation needs separate infrastructure and session management

With Firecrawl CLI

One command scrapes any URL into clean markdown, HTML, JSON, or screenshots
--only-main-content strips nav, footers, ads — agent-ready output
Built-in crawling with depth, path filters, concurrency, and progress monitoring
Web search + scraping in one pipeline — --scrape flag fetches full content from results
AI agent mode for natural language extraction with structured JSON schema output

Quick Start

1. Install

Terminal

# Global install
npm install -g firecrawl-cli

# Or one-command setup (installs + authenticates + adds to AI editors)
npx -y firecrawl-cli@latest init --all --browser

2. Authenticate

Terminal

# Option A: browser-based login (recommended)
firecrawl login --browser

# Option B: direct API key
firecrawl login --api-key fc-YOUR-API-KEY

# Option C: environment variable (recommended for agents)
export FIRECRAWL_API_KEY=fc-YOUR-API-KEY

3. Verify

Terminal

firecrawl view-config
# Shows auth method, concurrency limits, remaining credits

firecrawl https://example.com --format markdown --only-main-content
# Returns clean markdown content from any URL

Core Commands

Scrape

Extract content from any URL in markdown, HTML, JSON, links, screenshots, or images. Main-content filtering strips nav, footers, and ads automatically.

Crawl

Full-site crawling from a starting URL. Control depth, path includes/excludes, rate limits, and concurrency. Monitor progress in real time.

Map

Discover all URLs on a website without fetching full content. Filter by search terms, include subdomains, deduplicate by query parameters.

Search

Web search with optional result scraping. Filter by sources (web, news, images), categories (GitHub, research, PDF), location, and time range.

Agent

Natural language data gathering — ask for data in plain English and Firecrawl autonomously browses, scrapes, and returns structured results.

Browser

Cloud-based browser automation with Playwright. Launch sessions, execute commands, take snapshots, click elements — full browser control from terminal.

How We Use It — Agent Workflows

Real workflows from our GTM operations. These are the patterns we run across every client engagement.

Competitor Pricing Intelligence

Agent Prompt

“Scrape the pricing pages of our top 3 competitors and extract their plan names, prices, and feature lists into structured JSON.”

Agent maps each competitor site to find pricing URLs, scrapes them with main-content filtering, then uses the agent command with a JSON schema to extract structured pricing data — a competitive intel brief built in minutes.

firecrawl map https://competitor.com --search "pricing" --limit 10

Discover pricing page URLs

firecrawl https://competitor.com/pricing --format markdown --only-main-content

Scrape clean pricing content

firecrawl agent "Extract plan names, prices, and features" --schema '{"plans": [{"name": "string", "price": "string", "features": ["string"]}]}'

Structure data with AI extraction

Lead Website Analysis

Agent Prompt

“Before my call with Acme Corp, scrape their website and tell me what they do, their tech stack signals, key team members, and any recent news.”

Agent scrapes the prospect homepage and about page, extracts key business intelligence, then searches for recent news — a full pre-call brief generated autonomously.

firecrawl https://acme.com --format markdown --only-main-content

Scrape homepage for company overview

firecrawl map https://acme.com --search "about team leadership" --limit 5

Find team/about pages

firecrawl search "Acme Corp news funding" --limit 5 --tbs qdr:m --scrape

Search recent news and scrape results

Content & SEO Audit

Agent Prompt

“Crawl our blog, extract all article titles and meta descriptions, and flag any pages without proper headings.”

Agent crawls the entire blog subdirectory, extracts content in markdown to parse heading structure, and identifies SEO gaps — an automated content audit.

firecrawl crawl https://company.com --include-paths /blog --limit 100 --wait --progress

Crawl all blog pages

firecrawl https://company.com/blog/post-1 --format markdown,html --only-main-content

Extract content with heading structure

firecrawl agent "Audit heading structure and meta descriptions" --urls https://company.com/blog

AI-powered SEO analysis

Technographics Enrichment

Agent Prompt

“For this list of 20 prospect domains, scrape each homepage and identify what CRM, marketing tools, and analytics platforms they use.”

Agent scrapes each prospect domain, extracts raw HTML to detect script tags and meta signatures, then structures the tech stack findings — bulk technographic enrichment from the terminal.

firecrawl https://prospect.com --format rawHtml,links

Extract raw HTML for tech stack signals

firecrawl https://prospect.com --format attributes

Pull meta tags and page attributes

firecrawl agent "Identify CRM, analytics, and marketing tools from this website" --urls https://prospect.com

AI-powered tech stack detection

Documentation Extraction

Agent Prompt

“Crawl the competitor API docs and extract their endpoint structure, authentication methods, and rate limits into a structured summary.”

Agent maps the docs site structure, crawls key pages with depth limits, then extracts structured API intelligence — turning competitor docs into actionable competitive analysis.

firecrawl map https://docs.competitor.com --limit 200

Discover all documentation URLs

firecrawl crawl https://docs.competitor.com/api --max-depth 2 --limit 50 --wait

Crawl API docs section

firecrawl agent "Extract API endpoints, auth methods, and rate limits" --schema '{"endpoints": [{"path": "string", "method": "string", "description": "string"}], "auth": "string", "rateLimits": "string"}'

Structure API intelligence

Real-Time Market Research

Agent Prompt

“Search for the latest news about AI agent frameworks, scrape the top 10 results, and summarize the key trends.”

Agent performs a web search filtered to recent results, scrapes each article for full content, then extracts a trend summary — real-time market intelligence on demand.

firecrawl search "AI agent frameworks 2026" --limit 10 --tbs qdr:w --scrape --scrape-formats markdown

Search and scrape recent articles

firecrawl search "AI agent frameworks" --sources news --limit 5

Filter to news sources only

firecrawl agent "Summarize the top 3 trends in AI agent frameworks from these articles" --wait

AI-powered trend analysis

Commands Reference

scrape

firecrawl <url>Scrape a single URL (default: markdown output)

firecrawl <url> --format markdown,links,jsonMultiple output formats (comma-separated)

firecrawl <url> --only-main-contentStrip nav, footers, ads — clean content only

firecrawl <url> --screenshotCapture a screenshot of the page

firecrawl <url> --wait-for <ms>Wait for JS rendering before scraping

firecrawl <url> -o output.json --prettySave to file with formatted JSON

firecrawl search "<query>" --limit 10Search the web and return results

firecrawl search "<query>" --scrape --scrape-formats markdownSearch and scrape full content from results

firecrawl search "<query>" --sources web,news,imagesFilter by source type

firecrawl search "<query>" --tbs qdr:wTime filter: last hour/day/week/month/year

firecrawl search "<query>" --location "New York" --country USGeo-targeted search

map

firecrawl map <url>Discover all URLs on a website

firecrawl map <url> --search "blog"Filter discovered URLs by search term

firecrawl map <url> --limit 500 --include-subdomainsInclude subdomains in URL discovery

firecrawl map <url> --ignore-query-parametersDeduplicate URLs by removing query params

crawl

firecrawl crawl <url> --wait --progressCrawl with real-time progress monitoring

firecrawl crawl <url> --limit 100 --max-depth 3Limit pages and crawl depth

firecrawl crawl <url> --include-paths /blog,/docsOnly crawl specific path prefixes

firecrawl crawl <url> --exclude-paths /admin,/loginSkip specific path prefixes

firecrawl crawl <url> --delay 500 --max-concurrency 5Rate control for polite crawling

firecrawl crawl <job-id>Check status of a running crawl job

agent

firecrawl agent "<natural language task>" --waitAI-powered autonomous data gathering

firecrawl agent "<task>" --urls <url1>,<url2>Target specific URLs for extraction

firecrawl agent "<task>" --schema '{"key": "type"}'Structured JSON output with schema

firecrawl agent "<task>" --model spark-1-proUse pro model (default: spark-1-mini)

firecrawl agent "<task>" --max-credits 100Set spending limit for the task

browser

firecrawl browser launch-sessionStart a cloud browser session

firecrawl browser execute "open <url>"Navigate to a URL in the session

firecrawl browser execute "snapshot"Take a snapshot of current page state

firecrawl browser execute "click @e5"Click an element by reference ID

firecrawl browser execute --python 'await page.goto("...")'Execute Playwright Python code

firecrawl browser closeEnd the browser session

utility

firecrawl login --browserAuthenticate via browser

firecrawl view-configShow current auth and config status

firecrawl credit-usageView team credit balance and usage

firecrawl logoutClear stored credentials

Output Formats

Every scrape supports multiple output formats via the --format flag. Combine formats with commas for multi-format output.

markdownClean markdown text

htmlProcessed HTML

rawHtmlRaw page HTML

linksAll page links

screenshotPage screenshot

jsonStructured JSON

imagesAll image URLs

summaryAI-generated summary

How We Integrate It

Firecrawl CLI is a core dependency in our GTM infrastructure. Here’s where it fits.

GTM Flywheel Pipeline

Our Firecrawl SDK integration (@mendable/firecrawl-js) powers the scraping layer in every GTM Flywheel report. 5-page multi-page scraping with skipDiscovery: true for fast, targeted extraction.

Technographics Detection

Raw HTML extraction feeds our tech stack detection engine — identifying CRMs, analytics platforms, marketing tools, and social links from script tags, meta tags, and page content.

Competitor Benchmarking

Search + scrape pipelines power our competitive intelligence module — finding competitor content, extracting positioning, and mapping feature gaps automatically.

Agent-Ready Content

The --only-main-content flag and markdown output format produce agent-ready content that feeds directly into Claude for analysis — no cleanup step required.

Want agents that scrape, research, and enrich automatically?

We use Firecrawl CLI as part of our full GTM agent stack. From lead enrichment to competitive intelligence, it’s the scraping backbone behind every engagement.

View on GitHub Firecrawl Docs

Need web scraping and enrichment wired into your GTM agents? We deploy and manage the full stack.