What is a sales opportunity?

A sales opportunity is a qualified prospect who has shown interest in your product or service and has the potential to become a paying customer. We help identify and nurture these opportunities through automated systems.

Who is this service for?

Our revenue systems are designed for B2B companies, SaaS businesses, and enterprises looking to optimize their go-to-market strategy and scale their top-of-funnel operations through AI-powered automation tools like Clay, n8n, and Instantly.ai.

How does your pricing work?

Every company is typically in a different place, so we have various engagement models designed to meet different needs. Most engagements begin with a launch package where we stand up infrastructure suitable for your volume needs. We typically charge on retainer as an engaged, ongoing partnership to build and maintain systems and deliverability. We also offer project-based website build-outs delivered in phases. Our pricing is value-based and tailored to your specific needs, infrastructure requirements, and growth goals.

How are you different from traditional lead generation agencies?

We don't consider ourselves a lead generation agency. We build top-of-funnel revenue systems designed to increase your top line and support sustainable growth. Rather than just generating leads, we plug into your existing offerings and consult to deliver your solution to market more effectively. We help bridge the gap to raise top-line revenue, optimize go-to-market strategy, improve operational efficiency, and drive continued growth. Our approach includes gaining market intelligence, rapidly testing outbound campaigns at scale to validate product-market fit, and consulting on creative approaches to pique curiosity, raise awareness, and start new conversations with qualified opportunities.

What is a sales opportunity?

We define a 'sales opportunity' as a targeted person in your target market who is interested in talking to you about your product or service.

Who is this service for?

This service is for B2B businesses who want to scale their offerings and are not already using email marketing effectively. It's perfect for founders who want to spend more time closing deals instead of prospecting, have a compelling offer and strong value proposition, and are prepared to handle interested leads with care and attention. If you're buying into multiple tools like Apollo or ZoomInfo, we can save you time and money while automating and scaling your process.

How does your pricing work?

Our pricing is value-based and tailored to your specific needs, infrastructure requirements, and growth goals. We typically charge on retainer as an engaged, ongoing partnership. Most engagements begin with a launch package where we stand up the infrastructure suitable for your volume needs to generate opportunities and pipeline. We also offer website build-outs which are typically project-based and delivered in a phased approach. For detailed pricing, visit our pricing page or book a consultation.

How are you different from traditional lead generation agencies?

We don't consider ourselves a lead generation agency. We build top-of-funnel revenue systems designed to increase your top line and support sustainable growth. Rather than just generating leads, we plug into your existing offerings and consult to deliver your solution to market more effectively. Our approach includes gaining market intelligence, rapidly testing outbound campaigns at scale to validate product-market fit, and consulting on creative approaches to pique curiosity and start new conversations with qualified opportunities. We optimize what you currently have, test hypotheses quickly, and build systems that scale—not just send emails.

What do I need to do to get started?

To get started, we schedule a discovery call to ensure we are a good fit for your business needs and goals. From there, we set up your inboxes (domain purchases, inbox configurations, DMARC/DKIM, etc), which require a two-week warm up period. We schedule an onboarding session with you and develop a creative winning strategy with your offer.

Claude Code Cold Email Skills

What this solves

Agents invent bad cold email habits unless you give them real playbooks. This pack encodes deliverability and copy rules so Claude Code reviews and writes outreach the right way.

Inbox first

Missing SPF/DKIM/DMARC or HTML-heavy first touches kill campaigns before copy matters.

Human copy

Banned phrases and AI-slop patterns get rejected. Conditional Questions replace hard meeting asks.

Agent-ready

Drop into .claude/skills/ and ask in plain English — no custom scaffolding required.

What's in the pack

Three skills. Copy them into any Claude Code project.

GTM Outreach

.claude/skills/gtm-outreach/

Entry router for any cold outreach task. Points the agent to deliverability or copywriting based on what you ask.

✓When to use which skill
✓Outreach mental model
✓Non-negotiables before send

Cold Email Deliverability

.claude/skills/cold-email-deliverability/

Inbox placement first. DNS auth, plain-text defaults, ESP/SEG awareness, and a pre-send checklist.

✓SPF / DKIM / DMARC audit
✓Plain-text sending defaults
✓SEG awareness (Proofpoint, Mimecast, etc.)

Cold Email Copywriting

.claude/skills/cold-email-copywriting/

Hook → Bridge → CTA structure, banned-phrase rules, and the Conditional Question framework for first-touch CTAs.

✓Stain-remover-pen framing
✓Banned AI-slop phrases
✓Conditional Question CTAs

Knowledge files

Extra depth the copywriting and deliverability skills load when needed.

banned-phrases.mdReject spam triggers, fluff openers, and AI-sounding patterns

conditional-question.mdReplace “15 minutes?” with low-friction value CTAs

examples.mdBefore/after cold email rewrites

checklist.mdPre-send deliverability checklist

Example prompts

After install, ask Claude Code things like:

“Review this cold email for deliverability and banned phrases.”

“Rewrite this first-touch using the Conditional Question framework.”

“Audit our SPF/DKIM/DMARC setup before we launch in Instantly.”

“Turn this offer into a Hook → Bridge → CTA under 100 words.”

Install in Claude Code

You do not need to be a developer. Clone, open Claude Code, and ask.

1Clone the repo, or copy .claude/skills/ into your project root
2Open the project in Claude Code
3Skills under .claude/skills/ load automatically
4Ask Claude to review copy, audit deliverability, or rewrite a CTA

terminalgit clone

git clone https://github.com/bcharleson/claude-code-cold-email-skills.git
# or copy .claude/skills into your project root

Watch the walkthroughs

See Claude-powered outreach in action on Instantly, then install the skill pack above.

Hormozi · ClaudeOpen on YouTube

I Replaced Alex Hormozi's Marketing Team With Claude

How Claude can run marketing and outreach workflows end to end — including cold email skills like the ones in this pack.

Fable 5 · Lead GenOpen on YouTube

Claude Fable 5 Just Changed Lead Generation Forever! (Tutorial)

A hands-on Instantly tutorial on Claude Fable 5 for lead generation. Pair it with these skills for deliverability and copy.

Included vs not included

Included

✓Claude Code skills for deliverability + copywriting
✓Banned-phrase and Conditional Question knowledge files
✓Fictional / placeholder examples only
✓MIT license — use freely for your business

Not included

–Real prospect lists or campaign data
–Client names, private metrics, or proprietary playbooks
–Instantly API keys (bring your own tools separately)
–Guarantees about inbox placement or legal compliance

Cursor for GTM →

Same playbooks as Cursor skills for Brandon's channel workflows.

Instantly CLI →

Give agents programmatic control of Instantly campaigns and leads.

Clone it. Teach your agent.

Free on GitHub. Every click is tracked so we know this resource is reaching people who need it.

github.com/bcharleson/claude-code-cold-email-skills